
Oregon, WI. (April 2025) — Main Street Senior Living, a new premier independent living community in Oregon, welcomes Peter Larson as Director of Sales and Marketing. Under new management of Legacy Senior Living, Main Street Senior Living will complete their extensive renovations and open early Summer 2025. Larson joins the team to help provide seniors in the Oregon community, and surrounding counties, with the quality services offered at Main Street Senior Living.
Born and raised in Madison, Wi., Larson brings with him 20 years of healthcare experience, working in various management positions in skilled nursing, assisted living and hospice care communities. He eventually moved into the sales and marketing side of healthcare. Larson hopes to build a strong, vibrant and home-like community, where residents get to enjoy their golden years without the hassle of daily chores.
Larson says, “Serving the future residents of Main Street Senior Living with honor, respect, faith and integrity is my highest priority. My hope is to cultivate an atmosphere of hospitality that makes every person who walks through the door feel like they are home. I am excited to help create a new home for our residents.”
“Peter’s mission is to connect seniors with the compassionate care they are seeking, while also providing an engaging and lively atmosphere. With Main Street Senior Living opening to the public soon, Peter’s enthusiasm will help Main Street become a thriving community,” says Mary Davidson, Executive Director of Main Street Senior Living.
Larson lives in Madison with his daughter, Jordan, his nephew, Aiden, and dog, Evie. He enjoys being outdoors, particularly camping and canoeing. He also loves to cook and enjoys listening to live music.
COMPANY DETAILS
Main Street Senior Living is a boutique Independent Living community serving the town of Oregon, Wi. and its surrounding cities. At our quaint community, we offer a lively social calendar, nutritious meals and exceptional services for your individual needs. Our residents feel at home in our friendly, caring and warm atmosphere.
Main Street Senior Living will set the standard for retirement services in Oregon, Wi. and serves the Dane County area. The community offers meaningful activities and life enrichment programs to enhance the lives of each resident. More information is available at www.mainstreetsl.net or by calling (608) 835-3535.
Main Street Senior Living is a part of Legacy Senior Living, a family-owned, faith-based company with an executive team that has more than 150 combined years of experience in the senior living industry. Legacy Senior Living strives to serve the Greatest Generation with honor, respect, faith and integrity. More information is available at legacysl.net or by calling (423) 478-8071.

